How did you attract/address your audience?

To attract my audience I opted for a house style that would look quite conventional of music magazines, even though they are different for each magazine there are still some things you often see such as bold headings, snappy cover lines etc, as this keeps it looking professional and would draw readers of that type of magazine in. Straight away on the front cover I have a picture of an artist holding a guitar, which would help to attract the audience as they would immediately know what type of magazine it was, and would maybe be able to tell from the main cover image and cover lines alone whether it would appeal to them. The cover lines were short and snappy, and let the reader know roughly what was going to be inside, without telling them too much. Also there was a competition advertised on the front with a prize that fans of the magazine would really enjoy, so a large amount of people could buy the magazine just for a chance at winning the prize. I also had a lot of big, bold fonts which would appeal to the younger readers instead of if it all looked too adult, which may put teenagers off if they think the magazine is going to be quite formal and maybe too complicated for them to understand or enjoy.

My original plan was to have the fonts on the cover lines bolder than they turned out to be, but I thought the magazine looked too heavy-metal and did not work as well with bolder fonts as it did with the ones I settled on. I also had planned to use 1 font for the cover lines and other text on the front cover, but realised it was unconventional and did not work as well so ended up using several. I also kept to a house style of mainly green, red and blue to attract the audience, as I found using too many colours made it look more like a pop magazine than an alternative rock one, which could put off the target audience as soon as they see the front cover.