Who would be the audience for your media product?

I think the main target audience for my product would be teenagers above the age of about 14, and young adults maybe up to the age of 30. I think the target audience for my magazine would be considerably wider than some as it is not restricted to a certain subgenre. As it is only monthly I think this also widens the market as most people can afford £3.00 a month for the magazine.
I think the audience would be both male and female, as even though in the magazine males may be represented more it doesn’t change how either gender feels about the music itself. They would most likely be on the whole rock fans who want to keep up to date with the genre of the music that they love, or perhaps rock fans that are just looking for new bands similar to the ones they already listen to, or even people who have seen an instrument they like and want to find out what it is. I also believe the despite the age range of the target audience, it could still be appealing (although less so) to people older than that who just wish to find some new bands to listen to so might pick it up off of the shelf just for that reason. Also people may see artists they like using an instrument which they want to find out more about and buy the magazine for that reason to see if it’s in the review page, however it is unlikely that people who are not readers of the magazine would know to look there.

I think on the whole the audience would be people who do not take themselves or any genre too seriously, and who just want to read a fun magazine and find out about some good bands from a variety of genres, though with a general focus on alternative rock. Also a big target audience could be people who actually play instruments themselves, or admire the musicians in this magazine who do and have real talent, as opposed to the ‘manufactured pop’ that usually makes the mainstream. The fonts accommodate to the ‘fun’ nature of the reader, and the various reviews would help to draw in readers who are looking for new bands to listen to or gigs to attend.